Course Detail

SEO Course - Apponix Academy

Course Detail

Location:

Pune, Maharashtra, India
Institute:

Apponix Academy
Education Type(s):

OfflineOnlineCollege Campus
Education Level:
Qualifications:
Payments Options:
Study Materials:

Yes - Provided by Institute
Hostel/PG Facilities:

Yes
Placement Facilities:

Yes

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Course Description

SEO Course Objectives

On-page best practices.
SEO methods to generate relevant keywords.
Competitive analytics.
Design & architecture.
Site optimization & best practices.
Link-building.
SEO for local search.
SEO site audits.

What Our Students Say about Us

Student Review for SEO

SEO Course Syllabus

1: Basics of SEO

Internet Marketing
Importance of Internet Marketing
Types of Internet Marketing Methods
Importance of Search Engines
SEO is an Art or Science
How the search engine works?
Understanding the SERP
Using Search Operators
Google Search Engine Architecture
Search Engine Algorithms
Google Algorithm Updates
Page Rank Technology
Panda Update and its Importance
Latest Updates about SEO Algorithms
Google Web Masters Tools

2: Advance SEO Training

Audit Your Site Framework
Data Research Via End User Value
Create More Optimized Landing Pages
Make Your Site Responsive and Mobile-Friendly
Double Your Infographic Power
Implement Latent Semantic Indexing (LSI)
Leverage Authoritative Social Platforms
Refresh Your Archive Pages
Use of .ht access file in SEO
Optimise page Loading Speed
Technical SEO Concept

3: Become Google Analytics certified in Just 30 Days

Certified in Google Analytics

4: Keywords Research and Analysis

Introduction to Keyword Research
Business Analysis
Types of Keywords
Keyword Research Methodology
Keywords Analysis Tools
Competition Analysis
Preparing a Keyword List for Project
Localized Keywords Research

5: On-Page Optimization (Onsite)

Basics of Website Designing / Development
Essentials of good website designing
HTML Basics for SEO
Usability and User Experience in Website
Onsite Optimization Basics
Importance of Domain Names and Value
Domain Selection
Website Structure and Navigation Menu Optimization
Coding Best Practices
Filename Optimization
Title Tag Optimization
Keywords
Keyword Density Analysis
Keywords Research in Various Search Engines
Meta Tags
Meta Tags Optimization
Headers Optimization
SEO Content Writing
Optimizing SEO content
Page Speed Optimization Tool
Anchor Links Optimization
Internal Link Strategy
Iframes / Frames effects on SEO
Header and footer
Header optimization with tag line or catch line
Footer Optimization
Creating an HTML and XML sitemap
URL Rewriting Techniques (301, 302)
Canonical / 404 Implementation

HTML Validation using W3C
Google SEO Guidelines
Search Engines V/S directory
Major search engines and directories
Google Page Rank
Google Sandbox effect
Website Architecture
Hosting Selection
How the Search Engine works
Heat map of Home page
Description
Creating Robots file
Creating sitemap
Image tag optimization
Image Importance
Anchor Text
URL renaming/re-writing
Google webmaster tools

6: Off Page Optimization

Introduction to Keyword Research
Business Analysis
Types of Keywords
Keyword Research Methodology
Keywords Analysis Tools
Competition Analysis
Preparing a Keyword List for Project
Localized Keywords Research

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Institute Overview

Apponix Academy

Pune, Maharashtra, India

14 Current Posted Courses

Setting a benchmark in the industry, Apponix Technologies Private Limited is the most innovative Training and Recruitment Company strategically located in Bangalore, delivering classroom and online trainings across India, UK and USA. What We Focus O... Read More

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